Annotated Bibliography Exploring Marketing Research - 550 Words

Annotated Bibliography: Exploring Marketing Research. (Annotated Bibliography Sample) Content: Annotated BibliographyName:Institution: Babin, B. J., Zikmund, W. G. (2015). Exploring marketing research. Cengage Learning. Babin and Zikmund conducted a research with the aim of identifying the issues in marketing that influence the performance of an organization. The outcomes demonstrated that marketing is an important practice that must be evaluated when thinking of running a business. Having such information will help in the operations of Ayana uniform shop since the activities will be marketed on a wider market to maximize the profits. This information will be helpful during the research process since the focus will be put on the elements that can facilitate effective marketing. Kane, G. C. J., Palmer, D., Phillips, A. N., Kiron, D., Buckley, N. (2014). Moving beyond marketing: Generating social business value across the enterprise. MIT Sloan Management Review, 56(1), 1. The article focused on value of social busi...